Sia
Insight conducts research and consulting projects that produce the
insight needed to know the consumer / customer / shopper, to read the
needs and expectations correctly, and to speak in his / her language.
Concept Transcription
Concept Transcription:
To look at the equivalence of concepts (happiness, fun, freedom,
control, power, belonging …) for the consumer and in our cultural codes,
to understand them well.
Ethnography
Ethnography: To see the differences between what the consumer tells and what he does in real life and to get involved in their lives
Mobile Ethnograph
Mobile Ethnography: To follow the consumer’s life instantly via mobile communication methods
Social Ethnography
Social Ethnography: To see the consumer’s life in depth by using social media tools
Pulse of the City
Pulse of the City: To read life not only from the window of the metropolitan cities but also from the heart of Anatolia
CPS
CPS: To understand the categories and brands with special methods consisting of psychological and anthropological techniques
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
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