Sia
Insight conducts research and consulting projects that produce the
consumer insight necessary to understand the brand's language, to manage
it correctly, and to take strategic and tactical steps.
360
360: In the process of creating a new brand or redefining the route of the existing brand
Brand Architecture Workshop
Brand Architecture Workshop: For the creation / review of the strategy and planning of existing brands / brands
Category Discovery
Category Discovery: For an in-depth understanding of a category and its brands
CPS
CPS: When understanding categories and brands require special methods of projective techniques
Brand Value
Brand Value: To understand and manage the brand’s value through the eyes of different audiences
Brand Perception
Brand Perception: For reading the brand’s perception and impact on the target audience compared to its competitors
Brand & Ad Tracking
Brand & Ad Tracking: To constantly monitor brand awareness and perception elements and the reflection of communication messages in the consumer
Motivational Segmentation
Motivational Segmentation:
Based on the 8 main psychological needs underlying behaviors,
discovering with what motivations a category / product or brand is
consumed
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
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