I born in Ankara in 1977. I spent the first 4 years of my childhood in Adana, BOTAS Ceyhan facilities because of my father’s work and the time till the  of Grade School Senior Year in Ankara. This journey from sea to steppe destined to another maritime city at the age of 14; Istanbul.  I completed my high school education in İstek Vakfı Uluğbey High School. I studied management in Istanbul Unıversity.

Throughout my education life, I have  the “stick to 5 do not pass over 6” principle,  even though I got higher grades most of the time.  It is completely by coincidence.

Life out of school was always more attractive to me. Throughout my university years I performed theater , took Art History and Philosophy Lessons from Painting and Sculpture Museums. During those lessons I learned from Yalçın Sadak not only lesson subjects but “Knowing One’s Place” towards life culture.  I had the opportunity to work with Tomris Uyar.I believed creativity is the practice of completing what is lacking, therefore to complete myself I wrote, I have started off with poetry then with the woman specific tell-in-detail passion, I wrote stories.

My first introduction to Research world 1996. I made my internship  then-called Plus Remark. Research was fun but my personal dream was literature. When school was finished and I started looking for a job,  my way come across with research again. I am in the 19th year of this adventure today which I started by saying “let me start then I can leave when I find something that better suits my dreams “. What made a better job than defining people for someone who likes to define people?In 2001, I started Arts Management Master’s Program.

I worked at the same company for 10 years till January,2010. Mergers were very common in Research sector. As for Our company it has always been one of the most liked and most desired; exactly because for this very reason I have worked in the same company under 5 different brand names; Remark, Infratest Burke, NFO Infratest, Plus Remark and Synovate. With each change, I  the opportunity to learn new/different research approaches. Even though models, approaches, names changed, in the process of all those changes, most of the team which “makes us who we are” stayed together. I believe it is a hard to find pleasure to work with people one values and likes; I was lucky!

I  married Gökhan Okumuşoğlu on 23 May 2014, our first son Uğur born  30 June 2011; I became a mother. Our second son Deniz 23 May 2014.

I started a new era in my life with Sia in January 2010. At Sia Insight, which we established together with Nurdan, Hüseyin and Başak whom I was working together for years and feeling we accumulated together, we were reviewing our work and life experiences all the way from the beginning and  off everything from the baseline; understanding “people”…

We are aiming to support our business partners in their strategic decision processes with our tailor-made marketing research. We perceive each project as a creation process and feel excited.