I was born in Istanbul in June 1984. After completing the primary school- which was 5 years in the 90s in and I went to 3 different schools-I found stability and studied for 8 years in a nun discipline at a French girls’ high school: I couldn’t break the school with full enjoyment, I got penalties for missing volleyball trainings and being late for school, I couldn’t even wear a sweater different from school uniforms, even its colors were to be the same and, I could not wear jewelry… Don’t pay attention to my wailing, in this way, I became punctual, responsible and respectful of the rules. In 2003, I went to Ankara to study Business Administration at Bilkent University. Yahya Kemal Beyatlı said beautifully: “The most beautiful part of Ankara is its return to Istanbul”. As an Istanbulite, I went to Istanbul in every 10 days, justifying him; every time I went back to Ankara, I had a Monday syndrome.

Although I was an only child, I didn’t get most of the things I wanted in life easily; I had to make an effort. After spending the first 2 years in the dormitory, my family asked me to pay the dues; I gave mathematics private lessons, and when I wanted a car, they said I had to buy one tire myself; I started my internship and gave French private lessons. So I got my first and last teacher’s day gift. At that time, of course I could not make sense of these conditions, but now I am grateful to my parents for raising me like this. I was introduced to marketing research through an elective course I took while in college, and since then research has become a passion for me. In 2009, I learned the basics of the research by doing an internship at GFK Healthcare department. I started working at Millward Brown in January 2010, where I worked for 1.5 years in advertising research, and in 2011 I continued my career in the advertising research department at Ipsos. By applying to the rotation program at Ipsos, I moved to a department focusing on the Non-FMCG sector. Here, I’ve done local and global projects for sectors I’ve never heard of before, for products I did not know about. Maybe I’ll never use it, I have an unnecessary general culture, but I’ve always been nurtured from “learning”. For the first time, I learned how to explain the research results in the simplest form, since I had customers who needed research for the first time. After spending 5 years with great pleasure and constantly improving myself, I wanted to leave for some health reasons and take a break from my career.

I can tell by experience that I’m not a housewife at all. Just 4 months after leaving, I found myself working at Envirosell, a boutique and shopper company. I learned a lot about retail research by reading the books of Paco Underhill, who is considered a retail guru, and by applying his methodologies.

One day in November 2017, I saw that someone was looking at my Linkedin profile from Sia Insight Human Resources. Although I did not know much about it, Sia had always had a pleasant, warm and sincere image for me. I wanted to send a message and say, “If you’re looking for someone, I’m the one”. But I chose the normal way and sent my CV instead. My feelings did not mislead me; Sia was my new family.