Hüseyin Tapınç
Managing Director, Founding Partner
I was born on 28 November 1964. My childhood passed in Izmir during school days and in Ayvalık during the Summer. I have listened to “Yaşanmamış Yıllar”; liked Sezen Aksu. I have graduated from Karşıyaka Gazi High School in 1982 and said “good bye” to Izmir.
I enrolled in Boğaziçi University, Economics and Administrative Sciences as my first choice in the 1982 student selection exams and came to İstanbul to study Psychology to become a clinical psychologist. In my sophomore year I thought “Should I be a director after I graduate”, I had written scenarios for Müjde Ar with my friends from the Cinema Club. She was never aware of this. In my junior year I started as a sociology double major and met Nilüfer Göle as one of my biggest achievements in life; I became her dedicated assistant, worked together, made research together. I got bored of Psychology in my senior year, dropped that and graduated from Sociology in 1987. Then I worked as a research assistant in this major; this time I became an official assistant to Nilüfer Göle. I have learned a lot from her.
In 1989, I earned a Master’s Degree scholarship from the British Council and went to England for a year. I graduated from The University of Essex Sociology Program, where I wrote a thesis on Arabesque Music. I lost my mother that year. A year before I have listened to “Strange Weather”; liked Marianne Faithfull.
On the third or fourth day of my return to İstanbul, I met with the General Manager of Pair-Gallup (TNS today) Temel Aksoy with the guidance of Nilüfer Göle. I wasn’t aware how much I was going to get paid after the interview but I had a desk at Piar. Between the years of 1990 and 1994 I did Marketing research and then social and political research with Temel Aksoy and Bülent Tan in Piar. I experienced the risks and joys of election research that are shared with political parties and the media. I worked 10 – 12 hours a day, 6 days a week. Almost every night I went to Hayal Kahvesi and Kemancı and then “numbered places”. I have enjoyed that a lot.
When establishing Remark, Temel Aksoy asked me If I would come to the new company he would establish and with the answer “yes” I have made the decision of my life. Starting from October 1994 I started to work in Plus Remarks. I have worked in Plus Remark, Infratest Burke and NFO Infratest; I have worked with a lot of brands, one company and one “boss”. Within all those years I have learned a lot from Temel Aksoy and indebted him with regards to research, marketing and life. I have made hundreds of researches, I have lead, I have made friends and mates. I have succeeded, I have made mistakes. My was to work with the best teams. In the meantime, I lost my father in 1998 and then I found my life partner I had two handsome cats.
We sold our company to Synovate in November of 2005. I was working as a Research Director at the time and carried out the same work till the end of 2007. In the beginning of 2008 I left my job in Synovate Turkey office and I started to work as CEEME region Brand and Communications Research Director, responsible for 14 countries in Synovate.
I left from Synovate in the last week of February,2009. I have taken my friendships with me, “the poem about the wire-walker’s status on the wire” is what left behind from those days.
We have established Sia İnsight with my friends Başak, Nurdan and Didem at the beginning of November, same year. We are working as a “thought institute” which makes marketing research with a consulting understanding which consults what should be done Sia which symbolizes mind into being and wisdom sublimed. We are doing what we like with people whom we like; what could be said for a cosmic scenario like that?
